Powder blues and chrome accents take center stage at this playful cafe in Riyadh, Saudi Arabia. Playing off of the brand's marque graphic of the smiling face, we used the curve of the smile as a starting point to create grids of curved shapes that are mirrored in the lights and tables. The lenticular boxes that transform from the "hi" text to graphic are integral to the brand, and were used to clad the walls on both sides of the shop, creating a dynamic effect of shifting graphics that move along with the customer. Touches of wood are brought in to reflect the color of cookie dough and donuts-- their main players.

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The identity of this brand was conceived in collaboration with our friends over at TB.D Studio.