Concept & Design
DOH! is a fun and vibrant local brand specializing in artisanal donuts. The idea behind the installation was to create
a three-tiered stage to impose a loud (literally and figuratively!) presence at the site of installation. The literal loud element comes from the top tier of the stage which is essentially a DJ booth to set the mood and further curate the customer experience. The giant warped mirror backdrop makes for a fun contrast to the brand's signature magenta branding.
A model of the brand's single-donut box is blown up to human scale and created from steel, to form a giant pyramid of seating that allows kids and adults to tower over and get a full view of the venue. The idea was to create seating that was interactive and celebratory of the brand rather than a usual layout of chairs and tables.