Cue is a whimsical  cafe that specializes in artfully plated brunch, desserts, and specialty coffee. Overlooking a beautiful waterfront, it is located in The Pearl, a man-made island built on one of Qatar's previous major pearl diving sites.

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The intention was to create a brand and interior concept that was inspired by elements of space, fantasy, and nostalgia. 

Spherical shapes are featured throughout in a way that is reminiscent of cosmic forms, and dreamy fairytale pastel tones are complimented with luxe marble elements and brushed brass accents. Mirrored elements add an otherworldly dimension.

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The branding follows suit with a soft palette of pink and white. We worked closely with Kuwaiti illustrator

Mohammed Al Mohanna to develop a set of characters inspired by the menu, space, and childhood memories.