Cue is a whimsical cafe that specializes in artfully plated brunch, desserts, and specialty coffee. Overlooking a beautiful waterfront, it is located in The Pearl, a man-made island built on one of Qatar's previous major pearl diving sites.
The intention was to create a brand and interior concept that was inspired by elements of space, fantasy, and nostalgia.
Spherical shapes are featured throughout in a way that is reminiscent of cosmic forms, and dreamy fairytale pastel tones are complimented with luxe marble elements and brushed brass accents. Mirrored elements add an otherworldly dimension.
The branding follows suit with a soft palette of pink and white. We worked closely with Kuwaiti illustrator
Mohammed Al Mohanna to develop a set of characters inspired by the menu, space, and childhood memories.